In today’s uncertain economy local and national charities, are faced with the burden of reaching their fundraising goals with reduced opportunities and at costs that continue to rise, causing non-profits to look for new ways to achieve their fundraising goals.
Digital Donations™ is a patent pending suite of interactive media and marketing solutions that provide non-profits with a strategy that, attracts, informs and stimulates individuals to donate. This method of fundraising builds donor loyalty while adding a new level of predictability and improves operational efficiency.
While many are unfamiliar with the term interactive media the best example of this type of platform is the use of programs such as Facebook and twitter, which has proven to be the best way to frequently reach large segments of individuals. Our interactive media platform can be integrated at the point of sale, on smart phones, online or with social media applications. A key component of these types of solutions is the ability to provide incentives that affect customer behavior.
According to Giving USA, individuals donated 73% of the 306 billion raised in 2010. The Digital Donations™ technology allows charities to frequently target this large segment when making a purchase.